Thoughtful, Data-Driven Marketing Rooted in Strategy and Science

Hi, I’m Kianna LaBine — a marketing strategist with a science background and a passion for thoughtful, data-informed storytelling. I founded Aurum & Atlas Marketing to help bold, purpose-driven brands grow with intention.

My approach blends strategy, design, and analytics to craft campaigns that connect deeply and perform beautifully. Every project is grounded in clarity, purpose, and measurable impact — because marketing should feel as meaningful as it is effective.

10+ Projects Completed

From ad campaigns and social calendars to websites and GIS dashboards.

5+ Industries Served

Environmental, logistics, creative, wellness, and education sectors.

3 Academic Credentials

BSc in Biology, Applied GIS Degree, and a Marketing Certificate.

100% Purpose-Driven Strategy

Every project backed by research, clarity, and intentional design.

Clarity First – Define your brand’s voice and core message before anything else.
Strategy with Intention – Every action is backed by data, purpose, and measurable goals.
Collaborative Process – I bring expertise — your input drives direction.
Design with Meaning – Visuals that connect, inspire, and align with your story.
Long-term Mindset – We don’t just “launch”; we build strategies for sustainable growth.

Behind Aurum & Atlas

Aurum & Atlas was born from the belief that marketing shines brightest where strategy meets storytelling.

Sophisticated closeup of golden and white marble textures with glittery details, perfect for luxury design projects.

“Atlas” represents direction and discovery.

“Aurum,” Latin for gold, symbolizes brilliance and value

Together, they reflect a mission to help brands uncover their voice, connect with purpose, and grow through thoughtful, data-driven design.

Lets Work Together

Ready to elevate your brand? Reach out to start your journey with us.

Get in Touch